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Optimizely

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</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org" style="font-size: 125%;">Optimizely, Inc.</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"></td></tr><tr><th scope="row" class="infobox-label">Company type</th><td class="infobox-data category">Private</td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="Software_Industry" class="mw-redirect" title="Software Industry">Software</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">January 2010<a href="#cite_note-segall-1">[1]</a><a href="#cite_note-YC-Funded_Optimizely_Makes_It_Remar-2">[2]</a><a href="#cite_note-VentureBeat-3">[3]</a></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Dan Siroker<a href="#cite_note-segall-1">[1]</a><a href="#cite_note-YC-Funded_Optimizely_Makes_It_Remar-2">[2]</a><a href="#cite_note-VentureBeat-3">[3]</a> Pete Koomen<a href="#cite_note-segall-1">[1]</a><a href="#cite_note-YC-Funded_Optimizely_Makes_It_Remar-2">[2]</a><a href="#cite_note-VentureBeat-3">[3]</a></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data adr"><div class="ib-company-country country-name"><a href="United_States" title="United States">United States</a></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Key people</div></th><td class="infobox-data agent"><style data-mw-deduplicate="TemplateStyles:r1126788409">

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</style><div class="plainlist"><ul><li>Alex Atzberger</li><li>(CEO)</li><li>Shafqat Islam</li><li>(CMO)</li><li>Myles Johnson</li><li>(CFO)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Number of employees</div></th><td class="infobox-data">1400+ (as of May 2024)</td></tr><tr><th scope="row" class="infobox-label"><a href="Parent_company" class="mw-redirect" title="Parent company">Parent</a></th><td class="infobox-data"><a href="Episerver" title="Episerver">Episerver</a></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="https://www.optimizely.com/">www.optimizely.com</a></td></tr></tbody></table>

Optimizely is an American company that provides digital experience platform <a href="Software_as_a_service" title="Software as a service">software as a service</a>.<a href="#cite_note-4">[4]</a> Optimizely provides <a href="A/B_testing" title="A/B testing">A/B testing</a> and <a href="Multivariate_testing_in_marketing" title="Multivariate testing in marketing">multivariate testing</a> tools, <a href="Personalization#Web_pages" title="Personalization">website personalization</a>, and <a href="Feature_toggle" title="Feature toggle">feature toggle</a> capabilities, as well as <a href="Web_content_management_system" title="Web content management system">web content management</a> and <a href="Digital_commerce" class="mw-redirect" title="Digital commerce">digital commerce</a>.<a href="#cite_note-5">[5]</a>

The company was acquired by <a href="Episerver" title="Episerver">Episerver</a> in October 2020<a href="#cite_note-MarTech_Advisor-6">[6]</a> and in January of 2021 Episerver announced that they were branding the combined company as "Optimizely".<a href="#cite_note-Following_acquisition,_Episerver_re-7">[7]</a>

<div class="mw-heading mw-heading2"><h2 id="History">History</h2></div>

Optimizely was founded in 2010 by Dan Siroker and Pete Koomen, both formerly of <a href="Google" title="Google">Google</a>.<a href="#cite_note-segall-1">[1]</a><a href="#cite_note-YC-Funded_Optimizely_Makes_It_Remar-2">[2]</a><a href="#cite_note-VentureBeat-3">[3]</a> Optimizely completed the <a href="Y_Combinator" title="Y Combinator">Y Combinator</a> seed accelerator program in the winter of 2010.<a href="#cite_note-8">[8]</a> In November 2010, Optimizely closed a <a href="US%24" class="mw-redirect" title="US$">US$</a>1.2 million funding round from angel investors.<a href="#cite_note-TechCrunch-9">[9]</a> The company became cash flow positive in 2011.<a href="#cite_note-10">[10]</a> In May 2012 Optimizely announced that it had raised new funding from <a href="Battery_Ventures" title="Battery Ventures">Battery Ventures</a>, <a href="GV_(company)" title="GV (company)">GV</a>, and InterWest Partners.<a href="#cite_note-11">[11]</a>

In April 2013, Optimizely raised $28 million in <a href="Series_A_round" title="Series A round">Series A round</a> funding. The round was led by <a href="Benchmark_(venture_capital_firm)" title="Benchmark (venture capital firm)">Benchmark</a>, with participation from <a href="Bain_Capital_Ventures" title="Bain Capital Ventures">Bain Capital Ventures</a> and Optimizely's existing investors Battery Ventures, InterWest Partners, and <a href="Google_Ventures" class="mw-redirect" title="Google Ventures">Google Ventures</a>. Benchmark's <a href="Peter_Fenton_(venture_capitalist)" title="Peter Fenton (venture capitalist)">Peter Fenton</a> joined Optimizely's board of directors.<a href="#cite_note-12">[12]</a> In April 2013 Optimizely launched support for nine European languages.<a href="#cite_note-13">[13]</a>

On April 17, 2014, Optimizely held its first Opticon user conference, where it announced the launch of its new mobile app A/B testing software.<a href="#cite_note-techcrunch.com-14">[14]</a> In May 2014, Optimizely raised $57 million in Series B funding. The round was led by <a href="Andreessen_Horowitz" title="Andreessen Horowitz">Andreessen Horowitz</a> with participation from Benchmark and <a href="Bain_Capital_Ventures" title="Bain Capital Ventures">Bain Capital Ventures</a>. As part of the round, <a href="Scott_Weiss" title="Scott Weiss">Scott Weiss</a> general partner at Andreessen Horowitz joined Optimizely's board of directors.<a href="#cite_note-15">[15]</a>

In October 2015, the company released its second product for mobile and website personalization.<a href="#cite_note-personalization1-16">[16]</a><a href="#cite_note-personalization2-17">[17]</a><a href="#cite_note-personalization3-18">[18]</a> The same month, Optimizely raised $58 million in Series C funding, led by <a href="Index_Ventures" title="Index Ventures">Index Ventures</a>, with participation from firms such as Andreessen Horowitz, <a href="Bain_Capital_Ventures" title="Bain Capital Ventures">Bain Capital Ventures</a>, Battery Ventures, Benchmark Capital, <a href="Citi_Ventures" class="mw-redirect" title="Citi Ventures">Citi Ventures</a>, <a href="Danhua_Capital" class="mw-redirect" title="Danhua Capital">Danhua Capital</a>, <a href="Salesforce_Ventures" class="mw-redirect" title="Salesforce Ventures">Salesforce Ventures</a> and <a href="Tenaya_Capital" title="Tenaya Capital">Tenaya Capital</a>. As part of the round, Ilya Fushman of Index joined Optimizely's board of directors.<a href="#cite_note-19">[19]</a><a href="#cite_note-20">[20]</a><a href="#cite_note-21">[21]</a>

On March 10, 2016, Optimizely laid off 40 employees, 10% of the workforce.<a href="#cite_note-22">[22]</a><a href="#cite_note-23">[23]</a> In September 2016, the company released Optimizely X, with expanded solutions for web experimentation, personalization, recommendations, mobile, full stack, and OTT.<a href="#cite_note-:0-24">[24]</a>

In July 2017, Jay Larson replaced Dan Siroker as the company's CEO.<a href="#cite_note-Larson-25">[25]</a> Pete Koomen was the company's <a href="Chief_technology_officer" title="Chief technology officer">CTO</a> in 2012.<a href="#cite_note-Christian-26">[26]</a><a href="#cite_note-27">[27]</a><a href="#cite_note-Swift-28">[28]</a><a href="#cite_note-29">[29]</a> Co-founder Dan Joseph Siroker became the company's <a href="Executive_Chairman" class="mw-redirect" title="Executive Chairman">Executive Chairman</a> in July 2017.<a href="#cite_note-Larson-25">[25]</a><a href="#cite_note-segall-1">[1]</a><a href="#cite_note-30">[30]</a><a href="#cite_note-31">[31]</a><a href="#cite_note-Taylor-32">[32]</a>

In July 2020, the company laid off 15% of its staff due to the impact of the <a href="COVID-19_pandemic" title="COVID-19 pandemic">COVID-19 pandemic</a>.<a href="#cite_note-33">[33]</a> On September 3, 2020, <a href="Episerver" title="Episerver">Episerver</a> announced that they were acquiring Optimizely, and the acquisition was completed on October, 21st 2020.<a href="#cite_note-34">[34]</a><a href="#cite_note-35">[35]</a><a href="#cite_note-MarTech_Advisor-6">[6]</a>

On January 27, 2021, Episerver announced that they were rebranding the combined company as Optimizely.<a href="#cite_note-Following_acquisition,_Episerver_re-7">[7]</a> On March 22, 2021, Optimizely acquired Zaius, a Customer Data Platform.<a href="#cite_note-36">[36]</a> On December 6, 2021, Optimizely acquired Welcome, a marketing orchestration platform.<a href="#cite_note-37">[37]</a> On September 30th, 2024, Optimizely acquired NetSpring, a Native-Warehouse Analytics tool.<a rel="nofollow" class="external autonumber" href="https://www.prnewswire.com/news-releases/optimizely-enters-definitive-agreement-to-acquire-warehouse-native-analytics-leader-netspring-302261900.html">[1]</a>

<div class="mw-heading mw-heading2"><h2 id="Software">Software</h2></div>

Optimizely offers experimentation products (Web Experimentation and Feature Experimentation), CMS (both SaaS and PaaS), a Content Marketing Platform, a Customer Data Platform and an Email Campaign Tool.

<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>

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<div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div>

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